The Best Fashion Launches of January 2025
It’s officially 2025, which means we’ve semi-recovered from holiday festivities and are turning our focus toward new resolutions. As we begin to look ahead, check out the must-know fashion launches to start your year off on the most stylish foot possible. Below, here’s what you need to know this month, from Kendrick Lamar and Willy Chavarria’s Super Bowl collection to J.Crew’s lingerie capsule with Araks and Louis Vuitton’s blast-from-the-past collaboration with Takashi Murakami.
Kendrick Lamar Taps Willy Chavarria for Super Bowl Halftime Collection
Who: Kendrick Lamar and Willy Chavarria
What: Limited-edition capsule collection
Where: Available at my-gnx.com, willychavarria.com, and nflshop.com
Why: Ahead of his hotly anticipated halftime performance at the 2025 Super Bowl, rapper Kendrick Lamar has tapped Mexican American designer Willy Chavarria to collaborate on a limited-edition ready-to-wear collection celebrating the big event. (Lamar has been a longtime admirer of Chavarria’s, sporting his custom designs on his festival tour in 2023.) Inspired by both artists’ California roots, the capsule includes casual gym shorts, hoodies, and T-shirts. But the standout piece—a satin balloon-sleeved bomber jacket with “g.NATIONAL” embroidered across the back and Lamar’s name decorating the front—takes things into more elevated territory. All proceeds from the partnership will go toward relief efforts for those impacted by the Los Angeles wildfires.
Willy Chavarria x pgLang “g. National” Bomber Jacket
Willy Chavarria x pgLang “Foot Up On The Gas” T-Shirt
Willy Chavarria x pgLang “g. National” Halftime Shorts
Erdem and Barbour Release New Outerwear Capsule Collection
Who: Erdem and Barbour
What: Spring/summer 2025 capsule collection
Where: Online at Barbour.com and selected retailers
Why: In a beloved juxtaposition explored for the spring/summer 2024 season, independent British brands Erdem and Barbour have collaborated once again, this time to create a capsule collection for spring/summer 2025. Erdem’s signature femininity meets Barbour’s outdoor practicality to offer four outerwear styles with various floral overprints, patterned grommets, peplum silhouettes, and tartan hoods. The resulting capsule is a perfect nod to the rising popularity of the barn jacket, with two unapologetically British brands to give it a proper story. The capsule is available to shop online and in select stores.
Barbour x Erdem Constance Waxed Jacket
Barbour Beauflower Waxed Jacket
Barbour x Erdem Reversible Clover Showerproof Trapeze Jacket
A.P.C. Taps Stylist Anastasia Barbieri for Menswear-Inspired Collaboration
Who: A.P.C. and Anastasia Barbieri
What: Womenswear collaboration
Where: Online at apc-us.com and in A.P.C. stores
Why: Parisian ready-to-wear brand A.P.C. has partnered with iconic stylist Anastasia Barbieri for a collaborative womenswear capsule celebrating masculine-feminine style. Featuring extra-wide trousers, double-breasted jackets, and men’s-tailoring-inspired shirting, the collection marries the refinement of Barbieri’s 20-year-plus career with A.P.C.’s signature fabrics and effortless wearability. “I’ve been wearing men’s suits since I was 17 or 18,” Barbieri mentioned in the press release for the collection. “I felt comfortable in them and, in a way, I found my ideal uniform. It’s an androgynous look that doesn’t erase femininity.”
J.Crew Collaborates With Araks
Who: J.Crew and Araks
What: Capsule collection
Where: Online at jcrew.com
Why: For the first time ever, J.Crew has teamed up with Araks on a limited-edition capsule collection of lingerie. The assortment combines J.Crew’s classic silhouettes with Araks’s range of bold colors and luxe materials. The partnership also marks a return to the retailer for Araks designer Araks Yeramyan, who was a former member of J.Crew’s in-house design team.
J.Crew Araks X J.Crew Beatrice Bralette
J.Crew Araks X J.Crew Aaron Panty
J.Crew Araks X J.Crew Midi Slip Dress in Crepe de Chine
Bloomingdale’s Unveils Flamingo Estate Pop-Up
Who: Bloomingdale’s and Flamingo Estate
What: Pop-up market at The Carousel @ Bloomingdale’s
Where: Online at bloomingdales.com and at Bloomingdale’s, 1000 Third Avenue, New York City
Why: Flamingo Estate, the lifestyle brand culled from the California home and orchard of founder Richard Christiansen, is bringing some of its finest West Coast produce to Bloomingdale’s as part of the latest addition to The Carousel, the retailer’s rotating pop-up space. Expect bath and body products, candles, gourmet pantry items, and even some free samples.
Flamingo Estate Roma Heirloom Tomato Candle
Flamingo Estate Manuka Rich Cream
Flamingo Estate Heritage Extra Virgin Olive Oil
Louis Vuitton Brings Back Its Takashi Murakami Collaboration
Who: Louis Vuitton and Takashi Murakami
What: Collaboration
Where: Online at louisvuitton.com
Why: To celebrate the 20-year collaboration between Louis Vuitton and renowned artist Takashi Murakami, Louis Vuitton has released an extensive re-edition of the iconic collaboration, available to shop now. The collection contains more than 200 pieces, all emblazoned with Murakami’s signature take on the LV logo. The pieces vary from small leather goods to travel luggage, so there’s something for everyone.
Louis Vuitton LV x TM CarryAll PM
Louis Vuitton LV x TM LV D-Ring 30mm Belt
Louis Vuitton LV x TM Monogram Multicolor BB Bandeau
Fendi Releases Lunar New Year Collection
Who: Fendi
What: Capsule collection
Where: Online at fendi.com
Why: To celebrate the upcoming Lunar New Year on January 29, Fendi dropped a new capsule with nods to the Chinese zodiac. The collection includes both menswear and womenswear, with pieces ranging from sweaters and skirts to leather goods—the latter of which come adorned with the brand’s trademark “Monster Eye” motif. Chinese tastemakers Cheng Xiao and brand ambassador Xu Kai star in the campaign.
Fendi Lunar New Year White Jersey T-shirt
Fendi Lunar New Year Pink Cashmere and Wool Mini-Skirt
Fendi Lunar New Year Pink Leather Baguette
Trove Names New Designer in Residence
Who: Pamela Zamore
What: Designer in Residence at Trove
Where: 301 West 4th Street, New York City
Why: Fine jewelry designer Pamela Zamore will be January’s Designer in Residence at the recently opened Trove storefront in New York City’s West Village. For the uninitiated, Trove, a premium jewelry box brand, started the program in conjunction with its November store opening as a chance to highlight independent designers each month. Zamore’s 18-karat yellow gold pieces have been worn by the likes of Angelina Jolie and Demi Moore and are beloved for their heirloom weightiness, with modern details. Zamore is also a finalist for the Tiffany & Co. x CFDA Jewelry Designer Award. Trove’s curation of Pamela Zamore jewelry will be available to shop in-store through the end of the month.
Pamela Zamore Isla Shield Ring
Pamela Zamore Olo Round Pendant Necklace
Pamela Zamore Labyrinth Earrings
Saint Laurent Opens New Store in Miami
Who: Saint Laurent
What: Store opening
Where: 149 NE 40th Street, Miami
Why: Saint Laurent has opened its newest store in the heart of Miami’s Design District. The two-level boutique will house both menswear and womenswear collections along with leather goods and fine jewelry. The sleek interior feels true to the brand, with a mix of materials like concrete and wood found on everything from the walls to the furniture, contrasted by bold, tropical hues on the shelves and flooring.
Saint Laurent Wrap Dress in Stretch Jersey
Saint Laurent La Scandale Sandals in Smooth Leather