16 Best Bag Charms for 2025
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Madison’s DIY Charm Bag
“I always love an accessory that’s a conversation starter, which is why I decided to test out the trend with a DIY charm bag of my own. I took a vintage purse—two, actually—and linked them together, along with some silly necklaces (Barbie shoes, oversized chain links, and a bedazzled shell) that fit the bill. This creation got plenty of compliments, so this is a reminder that anyone can do it with just a little styling and plenty of confidence.”—Madison Rexroat, assistant accessories editor
Dale’s Take
“It took me a while to get on board with the bag charm trend, but once I did, I went all in. I’ve had a couple of opportunities to create my own (which, of course, leads me to decision paralysis), but I’ve been incredibly pleased with how they’ve turned out—especially because they’re one of a kind. I love that I can clip these onto any bag of my choosing, adding a good amount of playful personality to any of my designer bags. Sometimes I just like to stare at them in awe—they just make me so happy!”—Dale Arden Chong, senior fashion commerce editor
Shop Our Favorite Bag Charms
Balenciaga Le Cagole Small Sling Bag With Charms
Balenciaga is the brand to thank for this entire trend, so take notes. Locks, carabiners, keychains, and tags are all fair game.
Dior 30 Montaigne Bag Charm
Yes, there are ultra-chic options for those who might not lean maximalist. Take this Dior bag chain for example.
Haricot Vert Fuzzy Feelings Charmie Bag
One of the best things about bag charms is the accessibility. Since it’s a fun, flirty, youthful trend, it’s easy to get in on it with smaller designers that can help you customize your bag however you want.
Edie Parker Stash Teddy Bear Keychain
A charm with function…what more could we ask for?
Bauble Bar Custom Bag Charm Kit
Go charm crazy, or host a crafting night with friends, and crack into this DIY kit with supplies to make up to 10 key rings.
Coach Soft Empire Carryall Bag 40 with Straps
The good folks at Coach understand you’re busy, so they’ve taken the guesswork out of it by offering a large selection of pre-accessorized bags. Talk about a two-for-one! Of course, you can shop the brand’s individual charms, too.
L’Alingi Cluster Shell Shoulder Bag
The beach is the perfect place to test out the bag charm trend. With this L’Alingi bag, you could even take it further by adding more charms clipped within the raffia.
Parker Thatch Baby Buddy
Parker Thatch is a great place to go for charms and bags to style them with…oops, did we reverse that?
Pop Mart Crybaby × Powerpuff Girls Series-Vinyl Face Plush Blind Box
Call us crazy now, but just you wait and see. Pop Mart’s vinyl and plushie characters are the underground favorite of the coolest cool girls. Namely, we love the often-sold out LABUBU, but this Crybaby collaboration with Powerpuff Girls is too cute to pass up.
Gucci GG Emblem Key Case
For when your purse just can’t hold it all…sometimes you need a supplemental purse!
Loewe Olive Bag Charm
Dirty martini hive, rise. This olive-adorned keychain is calling your name.
String Ting Lucky Cat Maneki-neko Bag Ting
String Ting doesn’t just make trinkets for your phone, but for your bag, too.
Prada Pop Strings Bag Charm
Revive an otherwise neutral (or tired) handbag with a jolt of personality.
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