25 Best Designer Swimsuit Brands for Women 2025
































































































If the recent time change and the resulting sunsets have you dreaming of a vacation, you’re not alone—the potential cure to your seasonal depression is (literally) on the horizon. And what better way to motivate yourself to book that flight and hotel? A chic new swimsuit from one of the best luxury swimwear brands, perfect for elevating your getaway.
Like anything, having the right ensemble can really put you in the mood for whatever’s in the cards—that’s why I’ve compiled the best brands on the market, which are sure to get your warm-weather days off to the right start. And while we don’t suggest getting rid of your tried-and-true Amazon swimsuits, a designer swimsuit is the perfect complement to those new beach sandals you just bought. (We won’t blame you if you’re inspired to throw a new coverup or summer dress in your cart, either.)
Don’t worry, the best swimwear brands range in style and price, so you know there will be one made just for you. Shop these editor-approved styles for a successful swimsuit season, below.
Isa Boulder
Based in Bali, Isa Boulder is known for its innovative takes on classic strappy bikinis and bathing suits. The label’s suits are made from eco-friendly fabric and feature unique cutouts, guaranteed to be unlike any other piece of swimwear in your closet. And when you’re not at the beach or pool, slip into a piece of the brand’s flattering knitwear.
Price range: $$$
J.Crew
The preppy fashion mainstay also does swim, and yes, it’s just as good as its ready-to-wear. J.Crew’s feminine designs feature prints in a variety of silhouettes and sometimes come with matching beachwear and accessories, as well. You can mix and match easily, creating a swimwear collection you’ll have for years to come.
Price range: $-$$
Best for: Tried-and-true basics
Agua by Agua Bendita
Founded by Mariana Hinestroza and Catalina Álvarez, two best friends who started the company over two decades ago in Medellín, Colombia, Agua by Agua Bendita is a dream come true for those vacationing. Simply put, their brand’s swimsuits are stunning, adorned with pretty details like floral appliqués and come in super-feminine silhouettes.
Price range: $$$
Best for: Dainty, vacation-ready designs
Beach Riot
With its founder hailing from Southern California, you know Beach Riot’s swimwear is designed with the laidback lifestyle in mind. Its swimsuits come in a variety of styles, making them perfect for those who would love having something simple, like a classic black one-piece, and something a little different, like a crochet bikini.
Price range: $$
Best for: Everyday swimwear
Reformation
The cult-favorite brand’s brand does not disappoint. Ranging from bikinis to one-pieces, there is a Reformation swimsuit you’re bound to fall in love with, guaranteed. Reformation also has silhouettes reminiscent of its beloved dresses. So, if you love the label’s aesthetic, its swimwear that needs to be on your radar.
Price range: $$
Best for: Eye-catching, new swimwear
ERES
When you want something truly elevated, a swimsuit from French design studio ERES is what you should be buying. These pieces come in classic styles and simple colorways in addition to being big on quality—just what you need when investing in a swimsuit you’ll have forever.
Price range: $$$$
Best for: Simple, elevated swimwear
Farm Rio
If you know Farm Rio, you’re familiar with the Brazilian brand’s fun prints and bright colors adorning almost every article of clothing they sell, including its swimwear. So, when you want to feel like you’re on the ultimate tropical getaway, you can do no wrong with the beloved brand.
Price range: $$-$$$
Best for: Tropical prints and patterns
Mikoh
For something that looks and feels like anything but basic and still feels chic, MIKOH is the brand for you. Its suits are perfect to mix and match, providing you with endless options for your getaway and beyond.
Price range: $$
Best for: Subtle styles
Peony
Environmentally friendly swimwear is at the heart of Peony’s feminine and flattering designs. With subtle patterns and styles, the swimsuits are both beautiful and sophisticated. They also pair well with the brand’s resort pieces, which makes it a stunning line worth checking out.
Price range: $$
Best for: Sophisticated selects
Victoria’s Secret
Victoria’s Secret swimsuits have been a mainstay for good reason—and they just keep getting better. The brand’s latest styles incorporate trendy fabrics and modern silhouettes while still maintaining the same brand identity that shoppers have come to love.
Price range: $-$$
Best for: Faithful swimwear lovers
Reina Olga
A favorite of ELLE.com senior fashion commerce editor Dale Arden Chong, Reina Olga is an Italian swimwear line with updated takes on traditional swimsuits. Born from an idea from sisters Guia and Isotta, the line is fun yet chic—the perfect combination for a swimsuit.
Price range: $$-$$$
Best for: Updated reinventions
Matteau
Known for its modern takes on timeless swimwear styles, Matteau’s suits are flattering, comfortable, and made to last. The brand, from founded by sisters Peta Heinsen and Ilona Hamer, also sells elevated, classic clothing perfect for pairing with its swimsuits on a warm vacation day.
Price range: $$-$$$
Best for: Modern minimalism
SAME
Founded in 2015 by Shea Marie, the California-based brand is known for its delicate and chic swimsuits. Often featuring details like stripes, rosettes, and other appliqués, these swimsuits know how to make a statement.
Price range: $$$
Best for: Floral appliqués and rosettes
Oceanus
Harkening back to the maximalist glamour of the ’80s, Oceanus is all about jewels, gems, and bedazzlement. If you’re going out in the sun, you might as well sport something that shines, right? All items are made with environmentally friendly textiles with hand-embroidered Swarovski crystals. That’s swimwear you can brag about.
Price range: $$$
Best for: Beachy glitz and glamour
Zimmermann
It’s never too early to start collecting resort-ready swimwear. Zimmerman mastered the out-of-office aesthetic in its swim line, abundant with feminine florals, soft colors, and delicate crochet.
Price range: $$$
Best for: Vacation-worthy prints
Frankies Bikinis
If you’re looking for an on-trend style, Frankies Bikinis is where it’s at. It ticks off all the Instagram-favorite hits like tie-dye, cloud prints, terry cloth, and more.
Price range: $$
Best for: Must-have swimsuit trends
Oséree
Founded by Jannine Vinci and Isabella Cavalli in 2015, Oséree is an Italian swimwear brand that gets its name from the French verb “oser,” meaning “to dare.” Thus, it’s no surprise that sparkly maillots and two-pieces are the brand’s signatures. If your vibe skews “extra,” its fringy beaded styles are most definitely for you.
Price range: $$$
Best for: Glittery, shimmery moments
Aerie
Aerie makes some of the most flattering swimwear that never, ever falls off. Seriously, one can wipe out while surfing, and its two-piece bikinis somehow stay in place as you’re rocked by a huge wave.
Price range: $
Best for: Sporty, size-inclusive, comfortable (and affordable) pieces
Bond-Eye
With a single-size sizing model (the brand’s technical fabric generally fits sizes from XS to L), Bond-Eye might not be for everyone. But those who are in the know know. The material is super flattering and ranges from chic neutrals to fun color-blocking that will make you feel like an ’80s Barbie in the best way possible.
Price range: $$
Best for: Punchy, flattering styles
Missoni
A Missoni zigzag swimsuit is the Rolls-Royce of bikinis. Consider it the gold standard of luxury swimwear, not to mention an investment that will never go out of style. Seriously, these knit suits have been a staple since the ’60s.
Price range: $$$$
Best for: Colorful luxury
Lisa Marie Fernandez
Rihanna, Selena Gomez, and Beyoncé are just a few fans of Lisa Marie Fernandez’s gorgeous swimsuits. Its retro, yet undeniably modern cuts pair best with its elevated ready-to-wear collection, which includes bolero jackets and flowy dresses in matching prints.
Price range: $$$$
Best for: Celebrity-approved swimsuits
Hunza G
You might recognize Hunza G for the iconic cutout mini dress worn by Julia Roberts in Pretty Woman, but the London-based brand is on its way to being famous for its bathing suits, too. Relaunched under Georgiana Huddar, the ultra-flattering, super-stretchy styles look good on literally everyone. That’s kind of the point, too, since its one-size-fits-all swimsuits are intended to suit a range of bodies.
Price range: $$$
Best for: Ultra-comfortable and head-turning styles
Good American
Since its launch in 2016, Good American has become a hub for great-fitting denim, easy basics, and swimwear. Think unexpected minimalist designs that hug you in all the right places, and true to the brand’s ethos, it’s all offered in an inclusive size range.
Price range: $$
Best for: Minimalist designs in extended sizing
JADE Swim
Minimalism does not mean boring when it comes to JADE Swim. Founded by Brittany Kozerski, a former fashion editor-turned-designer, the brand has fans like Kendall Jenner and Paloma Elsesser. The inventive silhouettes in luxurious Italian fabrics will age with you and check off all the sustainable boxes. Bonus: JADE Swim is made America, too.
Price range: $$$
Best for: Modern, minimalist pieces
Solid & Striped
Solid & Striped single-handedly resurrected the basic one-piece in 2014, but it has come a long, fashionable way since. These suits always have a touch of ’70s nostalgia without looking frumpy.
Price range: $$$
Best for: Classic one-pieces and poolside basics
Additional Reporting by Dale Arden Chong, Meg Donohue, and Ashley Achenbach
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